Frames in Motion
Moving pixels to perspectives
from a single frame to a full story!
I have always believed that motion is where concept meets emotion. Where a brand stops being a logo and starts being a story, where a product feature stops being a description and starts being an experience. From mood films and campaign launches to D&AD award entries and university passion projects, every frame I have built has started with the same question:
What story this needs to tell and Why?
What:
When:
8+ years. From as early as an internship to a Big 4 studio, through a startup, an acquisition, and everything in between.
Why:
Motion is how I make ideas land
Link:
Three Days. A Mood Film. And A Deal Won.
It is day two at Deloitte Digital.
The Vodafone team was visiting the studio in three days, and the brief landed on my desk: show them how we see their brand before we show them the product prototype.
Stock footage, bold typography, a glimpse of the product prototype and a soundtrack that tied it all together. The right visual tone, at the right moment, carried the whole client relationship forward before a single feature was explained.
Sanjeevani
A project that started in my undergrad and became my Masters final. Sanjeevani is a research-led design project exploring regenerative and circular farming systems through the lens of biogas, vermicompost, organic farming and A2 milk. Questioning why it matters, what it changes, and why the world needs to pay attention.
The short film was built as an open visual entry point for anyone curious about what farming could look like if we worked with nature rather than against it.
This is a project rooted in personal story, systems thinking and a stubborn belief that complex ideas deserve to be made beautiful.
Check this space for the full case study dropping soon.
The research spanned everything from Indian agricultural practices and climate systems to co-designing with my father, collaborating with community volunteers, and trial testing a home biogas system firsthand.
The design outcomes brought all of it to life: a full brand identity, illustrated infographics, product packaging and a short film.
Hocus Focus (D&AD Penguin)
Three days. Five collaborators. One shortlist.
The team had the concept, the ideas, and the visuals. What they needed was someone to get it moving. We built the storyboards, shaped the narrative arc, and thenI translated the whole thing into a motion film fast enough to submit and get it shortlisted.
Feature Launch Film:
AI Transform
One of HireAra's biggest feature launches: AI Transform feature added to the CV Editor. It is a seamless AI application with one-click editing for most of it.
The brief needed more than an announcement.
It needed a full rollout: long-form, short-form, snippets, social, newsletter, YouTube, in-app. I built the storyboard, developed the multi-format delivery strategy, and made sure the same story landed consistently wherever the audience was watching.
Advocate by Electica
An advocacy ad platform built for European political campaigns. It was a collaborative project with another designer and an animator. We teamed up at the beginning, brainstormed the concept together, developed the illustration style and visual language, and animated the whole thing end to end. One brief, two creatives, one shared point of view on how to make something political feel genuinely compelling.
Renée Materials Reels
Renée Swap Shop Van in Campus
A circular material swap shop sitting inside a university campus, struggling to get students through the door. Our brief: change that. The reels I built for Renée were designed after studying how the brand already spoke on Instagram, then pushing it further, more drama, more personality, more story. One material. Multiple lives it could live. A series that made people stop scrolling and start thinking about what they usually just throw away.
For more work, head over to my Vimeo.
