HireAra had a product recruiters genuinely loved but lacked a structured way to capture or share that value. Reviews on G2, Trustpilot, and Google were thin, and sales was working from feature lists rather than customer evidence. The challenge was clear: build something that could collect real proof, at scale, without it feeling like a request.
 

Register a Win was built as a single integrated campaign. A collaborative effort across the founding team, with the CEO leading product and engineering, the CRO leading sales, and me leading marketing. The campaign invited recruitment consultants to register a specific, measurable win: time saved, money made, or a candidate placed. In exchange for a cash prize, consultants completed a platform review and a LinkedIn follow as conditions of entry. Rather than a generic review ask, it turned proof collection into something customers actively wanted to participate in.
 

Recruitment consultants are time sensitive, target-driven, and selective about where they spend their attention. Register a Win flipped the model entirely. Rather than asking for advocacy, it rewarded it. And what made it work so well was what happened next.
 

In Year 2, every win shared became a story visible to others, on the live landing page, across review platforms, and through social media posts on both the company page and the HireAra team's page. Sparking recognition, fuelling a sense of community, and naturally nudging peers to share their own. Consultants were not just entering a competition; they were reading each other's successes, seeing themselves in those stories, and bringing their own networks into the fold.
 

No scripts. No pressure. Just real people sharing real results and a campaign that made belonging feel like a reward.
 

Low friction. High reward. Entirely authentic